Beyond the green fees
Enhancing Value for Golf Travel Company Members with Bespoke Insurance
- Challenge
A golf travel company sought to add value to their existing offerings for 15,000 monthly members who participate in golf tours. They desired a unique solution that went beyond standard travel insurance.
- Solution
Cogotec partnered with the travel company to design a bespoke Personal Accident Insurance plan specifically tailored to their members’ needs.
Comprehensive Coverage
This unique plan offered a combination of essential coverages:
o Medical Insurance: Providing financial support for medical expenses incurred during a trip.
o Medical Assistance: Facilitating access to medical care and resources in case of an emergency.
o Legal Costs: Offering financial protection if legal assistance becomes necessary during the trip.
o Loss of Equipment, Passports, and Cash: Reimbursing members for lost or stolen personal belongings.
Golf Specific Coverage
The plan went beyond typical travel insurance by including features relevant to golfers:
o Injury to Others: Offering financial protection in case of accidental injury to fellow players.
o Hole-in-One Bonus: Providing a payout to celebrate the coveted achievement (optional).
- Value Proposition
Cogotec designed this plan to seamlessly integrate into the travel company’s existing pricing structure as a value-added service. This offered several benefits:
Enhanced Member Value
The Company could differentiate itself by providing exceptional protection for members at a minimal cost (as low as 50 cents per day).
Improved Client Retention
By demonstrably caring for member well-being, the travel company could cultivate greater customer loyalty.
Increased Member Satisfaction
Offering comprehensive and golf-specific coverage would improve member experience and potentially reduce trip concerns.
- Results
By collaborating with Cogotec, the golf travel company achieved its goal of adding value for members:
Unique Insurance Offering
Members gained access to a customized insurance plan that addressed both general travel concerns and golf-specific needs.
Enhanced Brand Image
Members gained access to a customized insurance plan that addressed both general travel concerns and golf-specific needs.
Potential Revenue Stream
Members gained access to a customized insurance plan that addressed both general travel concerns and golf-specific needs.
